6 Principles That Lead to Social-Media Success

You can't expect your organization's social nation to be successful if you as a leader don't think about the needs and wants of your employees and customers. I'm reminded of Andrea Jung, CEO of Avon. She strives to make Avon a "company for women," and feels that it's very important to empower the company's saleswomen by talking with them about what matters to them as well as to Avon. And guess what? Avon was one of the few companies to chart growth during the 2008-2009 recession.