6 Principles That Lead to Social-Media Success

Take Mountain Dew, for example. Instead of traditional product development efforts, PepsiCo created a "DEWmocracy" campaign to decide what the next Mountain Dew flavor would be. People could log on to Mountain Dew's website and play an exciting multileveled game, through which they could rack up points toward their preferred soda being chosen. Essentially, the company's next soft drink was in the hands of its social nation. Power to the people, indeed!