Dusty Chunks of Plaster Lit by a Bare Light Bulb
‘Tell a story” is one of the most common pieces of advice given to fundraising writers. “Add emotion” is another. Everyone knows an emotional story engages readers and leads to stronger results. But not everyone knows how simple it is to tell one. (But remember, simple doesn’t necessarily mean easy). Here are six tools that help:
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
