6 Things I Wish I'd Known 20 Years Ago
They are simple but also powerful. And oh-so-easy to forget.
2. What I wish I had known about marketing: It's not about us; it's about our audience. This insight may be marketing 101, but it's also gold. Every time I find a message underperforming or a partnership flailing, it's inevitably because the work being done does not resonate with the other party's priorities, values and perspective. I have to remember to channel my energy into understanding my audience above myself and speaking to my audience rather than to myself.
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