6 Things I Wish I'd Known 20 Years Ago
They are simple but also powerful. And oh-so-easy to forget.
4. What else I wish I had known about communications: Nothing beats a good story about one person. That includes a good story about two, 20 or 20,000 people. Research is clear: If we want to spark someone's empathy and inspire a donation, we must tell the story of our cause through one person (or animal). We must give our mission a pulse, and save the abstractions and statistics for another day.
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