6 Tips for Communicating in a Way That Truly Resonates

Coordinate key phrases with the same language in your press materials
For presentations where the press is present, be sure to repeat critical messages verbatim from your press materials. Doing so ensures that the press will pick up the right sound bites. The same is true for any camera crews that might be filming your presentation. Make sure you have at least a 15- to 30-second message that is so salient it will be obvious to reporters that it should be featured in the broadcasts.