6 Tips to Take Bios From Boring to Brilliant
Sharing details about your staff can foster a sense of intimacy and build trust in donors.
When it comes to building relationships and trust with supporters and prospects, sharing the smallest, most specific details about your organization’s people is a proven tactic. Is that what you’re doing?
Relationships are built person to person, not person to organization. So put your people forward! Pithy, punchy staff bios — with photos — introduce prospects to your organization at a personal, emotional level, motivating them to dig more deeply into the details of how your organization tackles its cause and how folks can help as donors or volunteers.
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