6 Tips to Take Bios From Boring to Brilliant

But crafting bios that connect isn’t as easy as it looks. Even organizations that do so much right, like the Appalachian Mountain Club, can misstep here. The American Mountain Club’s laundry list of leadership names gives me no sense of the organization’s culture, or a face, or personal detail to hold on to! I like seeing photos of some of the animals saved by the Española Valley Humane Society, but I wish I could learn more about some of the team so dedicated to this important work. It’s tough to take the next step in getting involved when you can’t get a sense of whom you’re counting on to advance the issue you both care so much about or whose salary you’ll help pay as donor.