6 Tips to Take Bios From Boring to Brilliant
Sharing details about your staff can foster a sense of intimacy and build trust in donors.
- Make it real by asking team members to draft their own bios to guidelines you provide.
- Advise them to write in third person (as if someone else is writing it for them) — this enhances the professionalism and makes readers more willing to trust what’s being said.
- Use a conversational tone.
- Split bios into short paragraphs to make them easier to digest, and for online versions, include supporting information as links whenever possible.
- Skip nonessential details such as hometown and all degrees.
- Add a personal end note as a finale. This is the kind of info that readers can relate to quickly on an emotional level.
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