6 Tips to Take Bios From Boring to Brilliant
Sharing details about your staff can foster a sense of intimacy and build trust in donors.
4. Incorporate these elements in each bio. (Share this list with your colleagues as they draft theirs.)
- Introduce yourself as if you’re meeting a stranger. Lead in with your name. People need to know who you are before they hear what you’re all about.
- Talk in the third person.
- Immediately state what you do. If you are “communications associate,” don’t wait until the last moment to say it. This establishes your role or niche right away. Your most important details should go in the first sentence.
- Touch on your most important accomplishments, rather than listing them all. A bio is not a résumé.
- Include items of professional interest. Make note of your most important or relevant professional designations, associations and awards. These show you have deep connections in the field.
- Make sure you mention speaking engagements and/or published articles or books. Such credibility boosters are subtle third-party endorsements.
5. The photo makes the initial connection — make sure it’s a good one.
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