6 Ways to Give Your Readers a Helpful Hand
Make it fit the signature
It’s fortunate that so many letter signers have illegible scrawls for signatures. That gives you a little more leeway in trying to find a font that looks like your signer. But you still need to match, not just the style but the weight, the slant, the curve and even the gender to meet the reader’s expectations. In her mind at least, the male CEO of a camping and hunting trade association is going to have a hand that looks more like Cataloona than Giddyup Std.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
