Phone It In
6 ways
to make your
telefundraising
campaign a
successful part of your
overall fundraising
strategy.
By
Ken Dawson
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In the old days of fundraising, one central channel was primarily used for both communication and fundraising. For good or bad, those days are long gone. New communication channels emerge at warp speed and are positioned side by side to increase donor touchpoints.
Today more than ever, telephone marketing is still the purest form of marketing. Although some consider it "old-school," it's the only channel that allows you to get real-time feedback from donors and a yes/no answer after each call. At its best, telefundraising is a priceless tool that brings in more than donations — it brings you loyal donors with immeasurable lifetime value.
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Ken Dawson
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