Phone It In

If you are accustomed to a direct-mail-only strategy, it can be difficult to break free of an overly cautious mentality. You may have had a bad experience with sinking your whole budget into a single direct-mail piece, only to be disappointed with weak results. Just keep in mind that with the phone you really have nothing to lose by testing, because ineffective aspects of a program can be identified and changed immediately with the help of a call-center partner that employs state-of-the-art technology.