Phone It In

4. Use analytics to enhance the donor experience.

Today's fundraising environment is highly competitive with more organizations going after the same donors and shrinking wallets. If you are going to initiate a multichannel campaign, you need to leverage the data you have collected over the years. Have your contact-center partner do a deep dive into your donor files. There have been great advances in how this information is used, especially in the contact-
center environment. Pre-built models or donor scoring allow changes to scripts, for example, to be made on the fly. Best-time-to-call technology can ensure that donors pick up the phone when you call.