Phone It In

Tests have proven that predictive modeling can have a positive impact on acquisition calls by improving file performance and driving down costs. On one 95,000-call test we conducted, the response rate increased by more than 21 percent and the revenue per call increased by more than 17 percent (compared to the control). These results were well above the goals for the program and allowed further penetration into lower-performing records to acquire more new donors for the organization.