Phone It In
6 ways
to make your
telefundraising
campaign a
successful part of your
overall fundraising
strategy.
By
Ken Dawson
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This information also was used to develop dynamic request strategies utilizing real-time variable scripting technology. Key donor attributes can be fed to agent screens, behind the scenes, to drive scripts — gender-specific scripting or scripting for families with children, for example.
5. Keep up with current trends and advances in marketing.
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Ken Dawson
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