Phone It In

Gone are the days when a fundraising campaign consists of phone calls alone. Today's high-quality contact-center companies can provide a wide array of services related to your campaign that take your organization to places you never imagined. For example, the phone, e-mail, Web and direct mail can be integrated in a personal URL campaign in which the donor receives a postcard and e-mail directing her to visit a personalized website, which is followed up by a phone call. These multitouch strategies are extremely effective.