Phone It In

The phone is a great way to follow up on warm prospects that visit your website, make online donations, sign a petition or participate in a walk, for example. They have demonstrated a level of interest in your organization or mission that should be followed up on with the personal contact the phone provides. If you're worried about cost, don't be; the results generated from calling cover the cost of the call. Plus, a phone follow-up call costs much less than a direct-mail prospecting campaign and produces superior results.