Phone It In

These days, marketing success requires giving your audience as many choices as possible. It's not about phone, mail or Web individually. The key is to make phone, print and Web interaction seamless, to use technology to integrate — not isolate — these channels. By tying relevant communications together in a meaningful way you can reach more people, drive better results and maximize ROI. That's why, now more than ever, it's so important for organizations to stay ahead of the technology curve and provide donors as many options as possible. FS