Phone It In

Donors don't stop giving because you ask too many times — if you've built a strong relationship. Your donors want to support you and will as often as they can, so don't be afraid to ask.

Take full advantage of the potential of the telephone to test and measure the impact of different appeals and tactics on the lifetime value of your donors. Experiment with adding the phone onto various campaigns, including acquisition, reactivation and monthly giving. Try integrating the phone into your year-end appeal, the most productive time of the year for many nonprofits. You won't be sorry. You can even test reminder and thank-you calls. Although it might feel like a risk to invest in a strategy you've never tried before, a high-quality teleservices provider will ensure that you don't regret the decision.