Phone It In
6 ways
to make your
telefundraising
campaign a
successful part of your
overall fundraising
strategy.
2. Integrate to complement other appeals and channels.
Every program and campaign must be approached from a strategic standpoint when you integrate multiple marketing tools. You need to define channel-specific strategies for reaching the right people, at the right time, with the right message, using the right tool — whether you combine mail, phone, online and/or e-mail.
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