Phone It In

When integrating the phone into a campaign, a relevant and 
engaging telephone appeal that complements your other marketing campaigns is essential to the success of the program. Make sure your message is consistent across all channels. Your phone campaign message shouldn't be different than your mail campaign, e-mail 
campaign, etc. Coordinate your campaign so you create a seamless donor experience that engages your donors on their own terms. By making sure all channels reinforce one another, you have a robust campaign that engages your donors and builds lifetime donor value.