6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
Is your boss killing your fundraising? If so, you aren't alone. Based on what I hear again and again from friends all over the fundraising world, it seems bad direction from bosses (or board members) is a leading cause of ineffective fundraising.
The reason? They're making a very common error: They don't realize fundraising is a profession. They don't know that it's a discipline with a body of knowledge, research and standards of excellence. Your boss, not being in the profession, has little to go on but instinct or what seems to be right. That pretty much guarantees bad direction.
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