6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
If you cut back on the number of times you ask, donors will cut back on the number of times they give. Not only that, but donor attrition will increase as you reduce contact. The only thing you can expect to get by asking donors less often is less revenue, short term and long term.
The challenge a smart boss should give you is more like this: "How many more times can we afford to go to our donors?"
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