6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
Misconception No. 4: 'People would give more if we impressed them with how huge the problem we're tackling is'
This is another common boss notion that seems right — but it's oh-so-wrong. That's because of a quirk of the human brain: The bigger something is, the less we can connect to it. Stalin reportedly once gloated, "One death is a tragedy; a million deaths are a statistic."
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