6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
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Jeff Brooks
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Sadly, he was right. Statistics don't move people. Stories of individuals do. So when the boss tells you to describe the problem in all its massive statistical glory, he's asking you to decrease your fundraising effectiveness. Donors don't give because a problem is big. They give because a problem is solvable.
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Jeff Brooks
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