6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
Misconception No. 5: 'Everyone hates telemarketing'
Your boss hates telemarketing. I know I do. You probably do too. That's why so many nonprofits have rules against raising funds by phone.
That's too bad, because the telephone is one of the strongest fundraising channels around. You can add a lot of revenue on top of what you're raising in other media by calling donors.
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