6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
There are certain donors — quite a lot of them — who love getting those calls. They prefer the human contact of a call over the less-intimate connection of mail or e-mail. They like to talk, and find a call to be rewarding and worthwhile. They make telemarketing work.
It's always a big mistake to universalize our feelings onto others. The fact that you hate something doesn't tell you that other people hate it.
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