6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
Misconception No. 6: 'The writing isn't good. I'll spruce it up.'
This is the worst boss comment of all. When she says this, your blood should run cold. She's about to spruce up your fundraising the way Gen. Sherman spruced up Atlanta.
I've been through this drill so many times, I can tell you with great confidence that the very qualities that the boss has pegged as poor writing are what make fundraising effective. Her red pen is about to surgically remove everything that's strong in your fundraising copy. Compared to other types of writing, fundraising is:
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