6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
Just as the medical profession figured out quite a few years ago that cutting a hole in your arm and letting you bleed isn't a great way to combat illness, professional fundraisers are past the hunch-and-guess stage of our craft.
Your boss wouldn't want his doctor, his IT guy or his plumber to operate on hunches and guesses. It's time he started relying on facts and knowledge from his fundraising professionals.
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