6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
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Jeff Brooks
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Misconception No. 1 : 'Nobody reads long letters'
This is probably the most common bad advice from the boss. She simply can't imagine that anyone has the time and patience to read more than a single page. She seems to believe that not only will a long letter go unread, but that it will depress response.
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Jeff Brooks
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