6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
We don't know how much of our letters donors read. But we do know this: In test after test after test, longer messages get more response than shorter ones. There are all kinds of theories why it's so. But the theories don't matter as much as the established fact: Longer messages work. If they aren't reading them, they sure are responding to them.
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