6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
There are exceptions to this, but they're rare. So rare that your working assumption should be, "Make it as long as you can afford it to be." A super-short message is a lousy bet that a responsible fundraiser will seldom make.
Misconception No. 2: 'We'll win more donors over by telling them about our success'
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