6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
I think the boss has a little pride on the line when she trots out this belief. After all, she doesn't like to publicly say, "All is not completely hunky-dory on my watch."
Thing is, donors are much more responsive to problems that need to be solved than they are to glowing descriptions of accomplishments. Think of it this way: Which of these situations would be more likely to stir people to action:
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