6 Ways Your Boss Is Wrong
Save this article to show her the right way — and raise a lot more funds.
Misconception No. 3: 'We ask too often. We're making donors angry. Let's give them a break. Then they'll give more.'
It seems to make sense. Typical donors give one to three times a year. Why do we ask them more than that? Aren't we just being annoying?
The truth, based on decades of experience and frequent testing, gives us an ironclad fundraising principle: The more often you ask, the more often they'll give.
Related Content
Comments
