7 Mistakes in Your Nonprofit's Fundraising Plan

3. Including only private dollars
Your money strategy must include all sources of money flowing to your organization, making it a financing plan. You cannot just plan for individual, corporate and foundation dollars. You also must plan for how government and earned income sources will flow, if they are appropriate to your model. And if you don’t have other sources of money beyond private dollars, you probably need to at least explore whether diversifying makes sense for your organization.