7 Mistakes in Your Nonprofit's Fundraising Plan

4. Not connecting it to your strategic plan
OK, I’m going to assume that your nonprofit has a strategic plan, even though many nonprofits don’t or have a poor one. But once you have a strategic plan in place, you have to connect your money strategy to that plan. What good is it to have lofty program goals if you have no idea what those goals will cost (expenses) and how you will raise the money to make them a reality (revenue)? You must have a multiyear financing plan that directly relates to your multiyear strategic plan.