7 Mistakes in Your Nonprofit's Fundraising Plan

5. Ignoring capital goals
You can’t just raise revenue (the day-to-day money to keep the organization going). You also probably need capital (the money to build infrastructure, technology, systems) once in a while. If you don’t include dollar goals for the amount of capacity capital your nonprofit needs, you probably will ever raise it. You cannot continue to operate with infrastructure, staffing, technology and systems that are inferior to your needs and goals. Determine how much capacity capital you need, and include those goals in your financing plan.