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6. Not giving your board a role
You cannot leave the burden of raising money solely on the shoulders of your staff. One of the key responsibilities of a nonprofit board of directors is to ensure the financial viability of the organization. So this means that the board as a whole and each individual board member must understand and play a role in the money strategy of the organization. So start by requiring each board member to give and/or get a certain amount (usually your major donor level), and then make sure your board “money committee” is active and engaged. Finally, integrate money into every meeting and conversation your board has. Money must be top-of-mind for the entire board.
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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