7 Provocative Ideas Guaranteed to Shake Up Your Fundraising Results

By
Gail Perry
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1. "Think really, really big and then execute."
Scott Harrision from charity: water has a wildly innovative approach. Charity: water doesn't really use a traditional nonprofit model.
Charity: water has a clear simple story, very clear metrics and goals, an untraditional approach, brilliant marketing, angel investors and lotsa hutspa.
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