Are You a Relationship Wrecker?

1. You're slow to respond online

We're all overwhelmed by the sheer volume of messages in our Twitter streams, fan pages and inboxes. But that doesn't mean we should ignore online correspondence. Like it or not, responding quickly is part of the culture of online media and ultimately helps build trust. Completely overwhelmed by online messaging? Create an auto-responder to let folks know that you'll e-mail them within 24 hours. Create an editorial calendar to get your content publishing schedule under control. Get more people in your organization blogging, tweeting and updating your Facebook page to share the workload.