Are You a Relationship Wrecker?

4. You're out of touch

In her new book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause," Kivi Leroux Miller describes how many nonprofits take a Grandma-Knows-Best approach. "Grandma-Knows-Best nonprofits write newsletters full of articles about the organization, its activities, and its issues, with little regard for who actually reads the newsletter. In fact, they aren't even sure who's on the news
letter list, and it really doesn't matter. Knowing wouldn't change the content."