Are You a Relationship Wrecker?

We all love Grandma, but she's a little out of touch. Instead, Leroux Miller advises us to channel the "Cool Aunt" when communicating. "Cool Aunt nonprofits know who they are communicating with and are constantly checking in with their audience … They regularly adjust the content of their communications, and even their publishing schedule, to be relevant to their audience right now … As much as possible, their newsletters are tools for not only delivering content but also sparking conversation and interaction."