Are You a Relationship Wrecker?
Seven signs that you’re alienating prospective donors.
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6. You're channeling Chicken Little
The news is filled with tragedy. From the oil spill in the Gulf, to the suffering in Gaza, to the flash flood in Arkansas, there is more than enough grief to go around. It's hard not to be seduced by all this distress, but you must try to stay positive. Your supporters don't want to feel powerless and hopeless. Instead of waxing on and on about the perils of the world, remember to talk about your successes. Tell a story about that one starfish you saved and how your donors made it possible.
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Jocelyn Harmon
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