7 Steps to Multichannel Success
It’s time for us to pull our heads out of the proverbial single-channel sand.
No. 1: Secure institutional leadership on channel integration
If the powers that be (whether that is your CFO, president or board) understand the power behind integration and are good at sharing credit for every dollar raised (regardless of how budgets are managed), you are that much closer to program integration and the benefits from multichannel marketing.
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