7 Steps to Succeed With Crowdfunding in 2014
Like in all fundraising, marketing and relationship building are key.
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“Look, the main thing that comes through is sincerity,” he says. “If you can be sincere, and find your audience, and speak to them in the language they understand, you will create fans. People will feel connected to your story and become your fans, and back you again and again.”
Frayne also mentions that people might just see your video on Kickstarter and want to mentor you or partner with you in other ways. For his invention, he says, he’s talking with a rubber company in Canada on a potential partnership to market his product with its product, which he would never have gotten if he hadn’t had the exposure of a Kickstarter project.
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Mazarine Treyz
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