7 Steps to Succeed With Crowdfunding in 2014
Like in all fundraising, marketing and relationship building are key.
Tip 7: It’s not just about the money
(This one will have fundraisers nodding their heads!) It’s about creating true fans — people you can call on again and again to back your Kickstarter projects. Which is like saying, “Build a donor base, and keep asking donors to get involved!”
Duh. A woman in the audience said, “Oh, well, but I don’t want to ask my backers to give again!” To which all three of the speakers responded, “Why not?”
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