7 Steps to Succeed With Crowdfunding in 2014

What is different? How is Kickstarter crowdfunding not like traditional fundraising? People who back you expect to get something tangible out of the arrangement. It’s not just a “feel good” opportunity. It’s a chance to get something they want too. As far as I can tell, it’s kind of like online shopping … but with a feel-good twist that they’re helping other people’s dreams come true. And if the campaigns don’t make their goals, well, they haven’t actually spent anything. (Did you know that 56 percent of Kickstarter projects never make their goals?)