7 Steps to Succeed With Crowdfunding in 2014

That was his first mistake. People fund your project to get the prizes. That is really one of the best ways to get your Kickstarter funded.

“Do the numbers,” he says. “If you have something that needs 1,000 backers, can you get them? Don’t make your $20 level be a T-shirt. Do you have any idea how much it costs to get a T-shirt made? Even one T-shirt, with eight colors, costs $25.”

Tif 2: Do your research
You will put the same amount of work into your Kickstarter if you research or don’t, and you will have vastly superior results if you do the research. Kamm suggests watching 150 successful project videos and 100 unsuccessful project videos to pick out the characteristics of successful Kickstarters.

Tip 3: The top 2 secrets to Kickstarter success are …
Marketing and marketing. And marketing is — BOOM! — fundraising! Kamm suggests getting started early on this. Look at other similar projects on Kickstarter and the blogs they’re featured on. Then comment on the blogs and create a relationship with the bloggers. Then launch your Kickstarter and ask them in a quick pitch email to cover it. Do not try to find the email addresses of people who have funded other Kickstarters. Big no-no.