7 Steps to Succeed With Crowdfunding in 2014

Tip 4: How do you set a fundraising goal?
“For our XO event, we set the price at $400 per ticket because that was the cost, including our time,” Baio says, adding that you should set the goal at the minimum you can to make the project worth your time.

“Figure out what your core reward is, and price that fairly. That is what people are primarily backing the project for,” he says, adding that Kickstarter frowns on stretch goals. Just put a modest goal, and then talk in the description text about what you will do if you exceed that goal.